The GPT Agency

The GPT Agency / Digital DNA

Different souls. Shared DNA.

Meet Pre and Arthur. Two characters built on one reusable personality framework.

Nike / Independent concept

Pre

A dreamer. A sports fan. An encourager. Sporting soul, original points of view, and room for the person on the other side.

Open personality ↗

Guinness / Independent concept

Arthur

Irish warmth, a little mischief, and a good story. A character shaped by craft, culture and the pleasure of conversation.

Open personality ↗

Independent illustrative concepts. Not official client deployments or endorsements. Pre is an original character inspired by Steve Prefontaine, not a recreation of his voice.